Mainstream: The term ‘mainstream’ refers to anything that a majority of people from a society consider as their norm. These include ideas, opinions, attitude, taste and activities. Anything mainstream is regarded as conventional or the usual way of doing things. Mainstream includes all popular and media culture, usually broadcasted through mass media.
Popular Culture: Popular culture is “culture that is widely favoured or well liked by many people.” Everything that is considered mainstream within a given culture is considered popular culture.
Examples of current popular culture:
- Vine videos
- Polaroid cameras
- Vintage items
- Sustainable living (Going Green)
- DIY projects/movement
For this particular entry, we will be focusing on the DIY movement which has [re]gained incredible popularity over the last couple of years.